In 1989 Mat marketing was established to fulfil a need in the South African market for a heavy duty locally manufactured entrance mat as shopping malls were beginning to replace strip malls and aluminium was the trend. The founder, Oscar Filen, then developed and patented the Aktiva aluminium world first roll up easy to install doormat for commercial use. Heavy duty commercial matting remains a cornerstone of our business. The need for a heavy-duty logo mat in the range led to research into the fascinating world of recycled rubber and polyurethane.

In a quest to make the strongest logo mat in the world led us to the first bonding of polypropylene to a rubber and binder in a mould to have edges forming an integral part of the mat, really started the moulding journey. We then started installing playground safety flooring, sprint tracks, gym floors and equestrian flooring. We also started moulding our own sport and play tiles so that we wouldn’t have to import.

Driven by a scarcity of processed rubber in South Africa, we recycled 63” mining tyres and 26,5” mining tyres for a number of years, developing a firm understanding of the recycling process. This led to moulding of bollards, ramps, edge protection, umbrella bases and a host of other products in development, constantly innovating. Mat marketing was now doing so much more than mats and specialising in recycled rubber composites, so we needed a relevant name change.

XTYRE Global was then formed and focused on becoming a world leader in the recycling of rubber, rubber products and composites. Using this 30+ years of development experience we then finalised and Patented our recycled rubber Greenchain pallets which are actively being sold, marketed and developed.

XTYRE Global’s product philosophy represents sustainable, purpose driven circular products. A constant evolution in ”Saving our Planet One Tyre at a Time”.